KIT - Mitarbeiter - Fact or artifact? Empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts

Fact or artifact? Empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts

Autor:	H. Müller, E. Kroll & B. Vogt	Links:	Zum Download
Quelle:	Journal of Retailing and Consumer Services, 17 (5), S. 441-448
Datum:	09/2010